Creating a brand that stands for inner wellbeing.

Skin by Sarah

Disciplines:
+ Brand Identity
+ Print Design
+ Campaigns & Advertising
+ Web Design
+ Web Development

Skin by Sarah is a local skin clinic in Halifax. As a business, it puts its customer’s well-being at the heart of everything they do. The clinic employs nurse-led skincare experts that employ a holistic approach to skincare and skin routine. The new brand needed to reflect the business ethos and coincide with the opening of Sarah’s new, custom-designed skincare clinic.

The key identifier of the Skin by Sarah brand is its diamond logo. It symbolises the precision clients associate with their experiences at the brand. There was a desire to keep the diamond, So we put it front and centre and then designed around it. We created a bold and beautiful brand language using muted colours and refined typography designed to appeal to Skin by Sarah’s style-orientated clientele.

We really enjoyed working with Northlight to develop our brand. The team are creative and thoughtful and pay careful attention to detail. I’ve received brilliant feedback from our clients; our brand now truly represents our business and vision for the future.

Sarah Deacon, Managing Director