Dynamic identity for a start-up project management agency.

Project Go

Disciplines:
+ Brand Identity
+ Campaigns & Advertising
+ Messaging

Project Go are a start-up events management business that wanted a new visual identity to match their upfront way of working. We discovered that the team’s philosophy was all about getting s#*t done and making it happen. It was essential to them that we convey that they’ll do whatever it takes to get the job done quickly and to the highest standards.

Our design team expressed the idea of efficiency and boldness with a stripped-back typographic approach. The graphic language is clear and minimal, with a splash of bright pink to enhance the bold design scheme and add energy to the marketing collateral. The identity is built around the Project Go name, emphasising the word ‘go’ as if we were starting a race; go go, go – it’s a simple and enthusiastic way of communicating the brand.