Our brand has been developed to consider our long-term strategic approach to business. Our brand now truly reflects our organisation’s principles and has been a great success.
Bringing clarity and direction to business mobility.
Nexus
Disciplines:
+ Brand Development
+ Campaigns & Advertising
+ Print Design
+ Digital and moving image
Nexus is the UK’s leading tech-driven business mobility provider, with customers across all industries, from retail and logistics to construction and utilities. For over 20 years, Nexus has been a pioneer in developing innovative technology to make business mobility efficient and straightforward. All thanks to their industry-leading software, IRIS, Nexus provides access to the UK’s largest rental supply chain and a complete vehicle rental solution.
When Nexus first approached Northlight a few years ago, they came to us with some existing brand assets and basic brand guidelines. They needed our help to evolve their identity to better tell their story and present themselves as an innovative, tech-lead market leader. We developed the brand overtime on a project-by-project basis, continually presenting Nexus with new solutions.
As well as bringing much-needed consistency to the application of typography, colour and photography, we created a suite of brand elements and a distinctive graphic style. The refined identity brings depth and clarity to the work Nexus does, embodying a sense of connection, constant movement and technological innovation.
Nexus’ campaign media and web presence now align with its brand vision. The dynamic identity stands out among Nexus’ competitors, presenting them as a leading tech innovator and a force within their industry.
Michelle Batty – Marketing Manager
The refined identity brings depth and clarity to the work Nexus does, embodying a sense of connection, constant movement and technological innovation.
We brought consistency to the application of typography, colour and photography, we created a suite of brand elements and a distinctive graphic style.
