Brand Identity

Communicating Livewell’s thoughtful approach to healthcare and online retail.

Livewell logo with hand image in the background

An online specialist healthcare store called Shop for Less approached us with the vision to become an online healthcare market leader. Their love of people and mission to improve customers’ lives sets them apart from everyone else and from this mutual discovery, Livewell was born.

Showing how the livewell logo was designed.

After understanding their brand purpose we worked together to design a brand reflecting Livewell’s positive philosophy. But how do you go beyond a new name and strengthen the connection they have with their customers?

Livewell Today and Everyday

We created a warm colour pallet echoing the business’s caring and compassionate ways, while the friendly-looking typography is instantly reassuring. We curated a more human style of photography, establishing a sense of trust and authenticity. It’s a look and feel Livewell has embraced and that continues to evolve.

“The Northlight design team helped us define and communicate our brand, giving our business a new more accurate direction to our identity. The new identity is the foundation we needed to make significant market gains and supports our customer-focused approach to healthcare.”

Shaun Casey, Managing Director