A brand for the world's first eco-friendly fabric coating.

Green FR from Mobus

Disciplines:
+ Brand Strategy
+ Brand Identity
+ Messaging
+ Web Design
+ Web Development
+ Print Design

Mobus is a global manufacturer of quality fabrics and a brand that puts sustainably at the heart of their business. They commissioned us to create an identity for a new green product they created – the world’s first environmentally friendly flame retardant coating. They wanted a no-nonsense approach to communicating the benefits of the product.

Our team created a logo to communicate precisely what the product brand was all about – a leaf, flame and shield representing the environment, fire retardancy and protection. We combined the logo mark with a heavyweight san-serif allowing us to use the logo over stunning environmental photography that communicates that GreenFR is connected with nature and the planet. We integrated the beautiful natural imagery with a clean and contemporary aesthetic and layered an ‘FR’ letterform over the top to symbolise the environmental coating itself.

Our team created a logo to communicate precisely what the product brand was all about – a leaf, flame and shield representing the environment, fire retardancy and protection.

The new brand was rolled out across a multi-channel marketing campaign, ‘Time to go Green’, a campaign to educate the fabric world about Mobus’ new green product and its benefits.

When we launched GreenFR in the marketplace… the reception to the brand was greater than we ever imagined.

Lee Paxman – Managing Director