A media relations start-up with communication at its heart.

Gifted Media

Disciplines:
+ Brand Identity
+ Web Design
+ Web Development
+ Marketing Collateral

Gifted are communications and media relations specialists who focus on building relationships with journalists and the media. We were appointed by Gifted to create a visual identity that cuts through the default way media agencies communicate. Gifted are proud of their tailored way of working and that they build bespoke communication strategies for their clients that are all about quality over quantity. We discovered the most crucial thing Gifted wanted to communicate was that they are frank and open in their process and believed they were a different breed of media agency for working in this way.

Our team focused on the idea of communication and conversation and experimented with ways of representing frank and open dialogue. We hit on the idea of using quotation marks to convey the ideas of the brand. The straightforward quotation mark is used as an element to create a design language that’s unique to Gifted. The team combined the quotation marks in numerous fonts in different organised patterns, which became the base of the brand’s visual system. The decision to use different fonts symbolises different voices and different ways of communicating to multiple audiences in the media.

I advocate three key ingredients in an agency; specialism, enthusiasm and collaboration. All are massively important in the communications industry, and I can’t speak highly enough of Northlight. They went above and beyond at every stage of developing our brand identity, refining original ideas, working with our suppliers on design specification and rapidly coming to the rescue for last-minute requests. The team is exceptionally skilled, responsive and an absolute pleasure to deal with. Akin to client feedback on our company’s visual identity, I have nothing but praise for their work.”

Kristina Wilcock, Managing Director