Giving direction and clarity to a brand with a big heart.

Forget Me Not Children's Hospice

Disciplines:
+ Brand Development
+ Campaigns & Advertising
+ Print Design

This remarkable hospice and charity wanted to inspire empathy and impassioned support in the Huddersfield community. Unfortunately, they had no strategy or consistent messaging. The key to unlocking the brand was their endless list of heartfelt stories. People needed to hear about the families’ experiences and the phenomenal work done to help them.

Working with their Head of Marketing, we unveiled a visual identity that was honest and accessible. It used real photography of the families, along with one neutral colour and a simple typographical style. Nothing to detract from the emotions of the people pictured.

The #makeamoment campaign was seen all over town via outdoor media and a full-on train station takeover. It was their most successful campaign ever and has given the Forget Me Not Children’s Hospice a stronger voice both locally and regionally.

Northlight was instrumental in helping us to update and strengthen our brand; from idea generation to implementation, the team did a fantastic job. We would highly recommend Northlight to any organisation looking to strengthen its brand identity, the team work their hardest to deliver results, often far exceeding expectations.

Claire Taylor – Head of Marketing.