A brand identity to showcase the power of Every’s cutting-edge software.

Every

Disciplines:
+ Brand Identity
+ Campaigns and Advertising
+ Print Design

Every’s cutting-edge products are transforming the educational sector. They’re a leading compliance software developer for schools; we worked with them to help sharpen their brand communications. The marketing team felt that their brand lacked style and personality; they wanted us to create a platform for them to showcase their wide range of service offerings while demonstrating how the software they create makes school life much easier.

We discovered that the logo was highly regarded throughout the organisation, so our design team made the symbol front and centre. We use the logo symbol as a pattern, as background graphics and applied right across the graphic language. We used the circle part of the logo to hold photography and important callouts and introduced relevant human photography to the brand toolkit to add personality and relevance. A new typeface was selected to communicate in a friendly and informal way to add character to the design applications.

We approached Northlight wanting to convey a stronger brand identity within our marketing materials. The Northlight team have gone above and beyond to deliver exceptional results and have been so helpful with idea generation and development.

Meg Pritchard, Marketing Executive