Brand Refresh

A stronger brand identity to showcase the power of Every’s cutting edge software.

Every’s cutting-edge products are transforming the educational sector. As a leading developer of compliance software for schools, we worked with them to deliver a brand worthy of a top tech firm. The resulting image gives them that of an agile, innovative start-up, while conveying all the professionalism of a premium and trustworthy service.

The introduction of very dark grey to the colour palette had a major sway here. It offsets Every’s turquoise brand colour and when combined with several more primary shades, brings creative flair to its presentation of intelligent solutions.

As for the logo, we made it the brand’s hero element. As a visual, we used it in all kinds of ways to form evermore satisfying patterns on the page. We played with the logo element to capture Every’s unique character, creating coherence through the entire identity.

We approached Northlight wanting to convey a stronger brand identity within our marketing materials. Over the last two years, we have worked closely over many projects and our briefs have always been met with a high level of skill. The Northlight team have always gone above and beyond to deliver exceptional results and have been so helpful with idea generation and development. I would highly recommend Northlight to any business wanting to improve their brand communications.

Meg Pritchard, Marketing Executive