Brand development for the much-loved Halifax children's museum.

Eureka! The National Children's Museum

+ Brand Development
+ Campaigns & Advertising
+ Print Design

Eureka! The National Children’s Museum is an interactive educational museum for children in Halifax, West Yorkshire, England, with a focus on learning through play. It is run as an educational charity and not-for-profit organisation. We’ve worked with Eureka! for several years, but every year they ask us to update the look and feel of their brand to keep things fresh with their loyal audience.

While working within a brand guideline we experiment to find a new way of applying their core brand components, typography, colour and photography. For 2022 we created 3D elements that we could interweave through different applications of the brand. The elements are a vehicle to get colour and vibrancy on print and digital media. When used over photography, the graphics create depth and interaction and graphically evoke playfulness.

The team at Northlight have helped bring to life the brand strategy for Eureka! Time and time again Northlight have been able to take a brief and execute it at pace to our requirements. They listen, learn quickly and are all thoroughly nice people too. A great agency!

Florence Symington – Head of Marketing

The 3D brand elements create depth and interaction and graphically evoke playfulness.