Eureka! The National Children’s Museum

Brand Refresh

Designing a fresh and fun graphic style for the much-loved Halifax children's museum.

Northlight Eureka Brand Image

Eureka! is the national children’s museum based in Halifax. They asked us to update their brand look and feel at the same time as designing them a new annual leaflet. The brand didn’t need much work, it just needed more colour thrown into the mix and more fun, so it burst with the excitement of a child.

Fun is the name of the game at Eureka. Making this obvious to kids and parents alike was a challenge easily solved with graphics that struck you as if they were exploding off of the page! They were complemented by multi-toned devices that lifted the messages out of their surroundings, too. This resulted in a brilliant bunch of brand elements that shone through the rest of their marketing.

“The team at Northlight have helped bring to life the brand strategy for Eureka! Time and time again Northlight have been able to take a brief and execute it at pace to our requirements. They listen, learn quickly and are all thoroughly nice people too. A great agency!”

Florence Symington, Head of Marketing