Drive DeVilbiss

Enhancing the Quality of Life

Refreshed brand identity to help communicate a new compelling central principle.

For Drive DeVilbiss, it was critical to roll out a single guiding principle throughout the business: ‘Enhancing quality of life’. A world-leading manufacturer of medical products, its international operations and list of global partners are so large, it needed a framework that would guarantee consistency across the brand.

After nurturing a relationship with Drive DeVilbiss for over 15 years, we knew exactly how to create brand guidelines that flexed to its different audiences around the world. We worked hard to develop a more cohesive visual language, using imagery and messaging that put the lives of customers at the heart of the brand.

We activated the brand by designing a new suite of marketing materials, on and offline advertising, updated packaging designs and support for brand and seasonal campaigns. All of which we brought together in a brand handbook – so all communications could tell the new brand story in a coherent way.