A human campaign to encourage high street shopping.

Shop in Halifax

Disciplines:
+ Campaign Creative
+ Advertising
+ Print Design

A new Halifax BID Christmas brand is in town and needed a seasonal campaign to kick off the festive period. Encouraging shoppers to come into the town and support their local retail businesses is key at this time of year due to retail sales dropping as more Yorkshire folk shop online. Bah humbug. The BID team wanted an ad campaign that would connect personally and make an impact, shouting out their key message this Christmas – Tis the season to shop local!

Our idea for the campaign was straightforward – a no-nonsense message from the town’s business owners directly to the people of Halifax. This season, we visited the Halifax shop owners en mass to gather photography from the real honest Halifax businesses, incorporating the imagery into marketing materials that would tell consumers just one thing – we’re here, and we’ve got everything you need for Christmas.

An integrated campaign was built around photography, telling the stories of the local people through magazines, posters, social media poems and ‘I shopped in Halifax’ shopping bags that would spread the message far and wide. Its friendly and personable essence was clear and wrapped this multi-channel approach in much merriness and festive cheer!